

Throughout the over two century long, rich history of shoemaking, BIRKENSTOCK has always championed the health of the human foot: with shoes that enable everybody to walk in a way that is as close as possible to how nature intended us to. Now, together with the New York Times, we have embarked on a journalistic investigation into the foot. The three-part documentary series UGLY FOR A REASON explores the relevance of foot health and reveals why healthy shoes look exactly the way they do.

The human foot is
actually a miracle
FEET ARE MUCH MORE COMPLEX THAN WE THINK
1/4 of our body’s bones are in our feet alone.
The biomechanical process that makes these
parts work together is as complex as it is perfect:
our feet let us walk. Keep the balance. Dance or
jump for joy and stand strong or be fast, when
we need to. and yet, we neglect our feet.

Hardly anyone spends more time thinking about
how to create products that keep your feet healthy
than Cansu Elman. Meet BIRKENSTOCK’s Head of
Innovation & Orthopedics and find out how we
should walk, why healthy shoes look the way they
do, and how foot health is integral to
BIRKENSTOCK’s DNA.